Blair Maclennan

00Index

Blair Maclennan

Head of Communication & Community Management
Based in Lyon

Blair Maclennan
01

Blair

Community, Support & Comms Leader

Turning complex tech into clear narratives, and communities into something worth being part of.

8 years in communication, leading teams across content, community, PR, and social strategy. Building global communities, scaling growth initiatives, and launching a $1M developer grants program.

02

Blair's Work

Positions

03

Blair's Skills

Community

  • Community Growth Strategy
  • Ambassador Programs
  • Ecosystem & Dev Relations
  • Events (online + offline)

Communications

  • Brand Strategy and Guidelines
  • PR & Media Relations
  • Content Strategy
  • SEO / GEO (AI search)

Tools

  • Adobe Suite / Figma
  • Automation (Zendesk / Trello / Atlassian / Pipedrive)
  • Mailchimp / Typeform
  • Discord (customized)
  • LLMs and AI coding
04

Ethos

  • 01Turning complex ideas into clear narratives, without losing anyone
  • 02Direct value, visible impact, helping people
  • 03Always closer to the individual, the end-user
  • 04Building communities, not managing them
05

Story

I've always felt most inspired by being close to what's actually happening with people. A living, breathing community, their issues, the tools that make a real difference to them.

Blockchain tech drew me in almost a decade ago: the principles of decentralization, self-custody, and the idea that everyone should have freedom over their digital lives. Since then, I've worked directly with a growing community, translating complex, technical ideas - distributed computing, AI, from compute to the models running on it - for people without a technical background.

I later moved into managing the communications team. I've always kept a critical eye on where creative output could improve, and why. Here, my management skills were refined beyond just delegation, into collaboration - following up, tracking, setting objectives and key results (OKRs), but always with an openness to input from everyone.

Most recently, I've been thinking about where I can have the clearest, most visible impact on people - whatever form that takes next.

If you think there's a role where I'd be a good fit, get in touch: blairmaclennan@gmail.com, or download my CV below.

Download CV